Our Story
We believe children don’t need more toys, but better ones – toys that grow with them, spark wonder, and can be shared without worry.
At Nora's house we were forever tripping over building blocks. Her four children played plenty, but grew bored of toys just as fast. The cupboards kept filling up while much of it was hardly used. It felt unnecessary, and honestly rather wasteful.
One afternoon we sat down for coffee. Surrounded by dress-up clothes and a dinosaur on the kitchen counter, we wondered:
The idea stuck, and it felt right straight away. We — Nora (mother of four and psychologist) and Khatereh (aunt and creative mind) — knew there had to be a better way.
That is how RePlayClub started: a sustainable alternative to constantly buying new toys. Toys that circulate, keep children challenged and give parents their space back.
Nora
Mother of four · Psychologist
Co-founder
Khatereh
Aunt · Creative mind
Co-founder
From idea to toy club
The beginning
A dinosaur on the kitchen counter
The idea is born at the kitchen table. Nora and Khatereh design a simple system: borrow toys, play, swap when your child has had enough.
💡 The idea2023 — Preparation
Building the concept
The platform is built, the collection curated and the cleaning process developed. Every item is professionally cleaned and checked before it goes to a family.
🔨 Building2024 — Launch
RePlayClub goes live
The first boxes are packed. The first families sign up. Clean toys at the door — and a home that finally feels calmer.
🚀 Launch2024 — Growth
4.7/5 op Trustpilot
Parents are enthusiastic. "Perfect for our small living room." "No more toys gathering dust." The first reviews come in and the club grows.
⭐ 4.7/5Now & beyond
Borrow. Play. Swap.
We keep building a sustainable alternative to buying new toys. Less clutter, less overstimulation, more play — for every family that wants it.
🌱 MissionEvery toy tells a bigger story
90% of toys are made of plastic.
Toys are used for less than 6 months.
